Privacy policy

PRIVACY POLICY

Käel Haus A brand operated by Auriven Group LLC

Effective Date: April 2025 Last Updated: April 2025

1. INTRODUCTION

This Privacy Policy ("Policy") describes how Auriven Group LLC, doing business as Käel Haus ("we," "us," "our," or "Käel Haus"), collects, uses, discloses, and otherwise processes the personal information of visitors and customers of our website kaelhaus.com (the "Site") and any related services, sales, marketing, or events (collectively, the "Services"). By accessing or using our Site or Services, you ("you," "your," or "user") acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Policy, please do not access or use the Site or Services.

This Privacy Policy applies to all information collected through our Site, as well as any related services, communications, sales, marketing, or events, including interactions through social media platforms, email communications, and advertising campaigns.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

2. INFORMATION WE COLLECT

We collect personal information that you voluntarily provide to us when you make a purchase, express an interest in obtaining information about us or our products, when you participate in activities on the Site, or otherwise when you contact us.

2.1 Personal Information Provided by You

The personal information that we collect depends on the context of your interactions with us and the Site, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • Full name (first and last)
  • Email address
  • Shipping address
  • Billing address
  • Phone number
  • Payment and financial information (processed securely through third-party payment processors; we do not store your full credit card number)
  • Order history and transaction details
  • Any other information you voluntarily provide to us through contact forms, emails, or customer service enquiries

2.2 Information Automatically Collected

When you visit, use, or navigate the Site, we automatically collect certain information. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information such as:

  • IP address
  • Browser type and version
  • Operating system
  • Device type and screen resolution
  • Referring and exit URLs
  • Pages viewed and links clicked
  • Date, time, and duration of visits
  • Language preference
  • Geographic location (city/country level based on IP address)
  • Clickstream data and browsing behaviour
  • Unique device identifiers
  • Diagnostic data

This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

2.3 Information Collected Through Tracking Technologies

We and our third-party partners may use cookies, pixel tags, web beacons, local storage, and similar technologies (collectively, "Tracking Technologies") to automatically collect information when you interact with our Site. These technologies may collect the following:

  • Cookie data (session and persistent cookies)
  • Pixel tracking data from advertising platforms
  • Browsing behaviour and interaction data
  • Ad impression and click data
  • Conversion tracking data
  • Retargeting and remarketing data
  • Cross-device tracking information
  • Social media interaction data
  • Hashed or pseudonymised identifiers used for advertising

Specific Tracking Technologies we use include but are not limited to:

Google Analytics and Google Ads — We use Google Analytics to monitor and analyse web traffic and to keep track of user behaviour on our Site. We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising campaigns. Google may use the data collected to contextualise and personalise the ads of its own advertising network. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On at https://tools.google.com/dlpage/gaoptout. For more information on Google's privacy practices, visit https://policies.google.com/privacy.

Meta (Facebook and Instagram) Pixel — We use the Meta Pixel to track conversions from Facebook and Instagram ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our Site. For more information on Meta's privacy practices, visit https://www.facebook.com/privacy/policy. You can manage your ad preferences at https://www.facebook.com/settings/?tab=ads.

TikTok Pixel — We use TikTok tracking pixel to measure the effectiveness of our TikTok advertising campaigns, track conversions, and build audiences for targeted advertising. For more information on TikTok's privacy practices, visit https://www.tiktok.com/legal/privacy-policy. You can manage your ad preferences within the TikTok app under Settings > Privacy > Personalisation and Data.

Pinterest Tag — We use the Pinterest Tag to track conversions from Pinterest ads, measure campaign performance, and build audiences for targeted advertising. For more information on Pinterest's privacy practices, visit https://policy.pinterest.com/en/privacy-policy. You can manage your preferences at https://help.pinterest.com/en/article/personalization-and-data.

Shopify Analytics — Our Site is hosted on Shopify. Shopify provides us with analytics about our visitors and customers. You can read more about how Shopify uses your personal information at https://www.shopify.com/legal/privacy.

3. HOW WE USE YOUR INFORMATION

We use the information we collect or receive for various business purposes including:

3.1 To Fulfil Orders and Provide Services

  • Process and manage your purchases and transactions
  • Confirm orders, process payments, and arrange shipping
  • Send order confirmations, shipping notifications, and tracking information
  • Communicate with you about your order or account
  • Respond to customer service requests, questions, and enquiries

3.2 To Operate and Improve Our Business

  • Maintain and improve the functionality, security, and performance of our Site
  • Monitor and analyse usage trends, traffic patterns, and user preferences
  • Identify and fix technical issues, errors, or bugs
  • Conduct internal research, analytics, and reporting
  • Develop new products, services, features, and functionality

3.3 For Marketing and Advertising

  • Deliver targeted advertising and marketing communications
  • Measure the performance and effectiveness of our advertising campaigns
  • Build lookalike and custom audiences for advertising purposes
  • Retarget and remarket to visitors who have interacted with our Site
  • Send promotional emails, newsletters, and marketing materials (only where you have opted in or where we otherwise have a lawful basis to do so)

3.4 For Legal and Compliance Purposes

  • Comply with applicable laws, regulations, and legal processes
  • Respond to subpoenas, court orders, or other legal requests
  • Enforce our Terms of Service, this Privacy Policy, and other agreements
  • Protect our rights, property, safety, or that of our customers or others
  • Detect, prevent, and address fraud, security breaches, or technical issues

4. SHARING YOUR INFORMATION

We may share or disclose your personal information in the following situations:

4.1 Service Providers and Business Partners We share your information with third-party vendors, service providers, contractors, and agents who perform services for us or on our behalf and require access to such information to do that work. This includes:

  • Shopify (ecommerce platform and hosting)
  • Payment processors (via Shopify Payments; we never store your full card details)
  • Shipping and fulfilment carriers
  • Email marketing service providers
  • Analytics providers (Google Analytics)
  • Advertising platforms (Meta, TikTok, Pinterest, Google Ads)
  • Customer service tools

4.2 Advertising Networks As described above, we share information with advertising networks and platforms including Meta, Google, TikTok, and Pinterest for the purposes of delivering targeted advertising, measuring ad performance, and building audiences. This may include sharing hashed identifiers, browsing data, conversion events, and other data points collected through Tracking Technologies.

4.3 Legal Obligations We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena.

4.4 Business Transfers We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. In the event of such a transaction, your personal information may be among the assets transferred.

4.5 Vital Interests and Legal Rights We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.

4.6 With Your Consent We may share your personal information for any other purpose with your consent.

We do not sell your personal information for monetary consideration. However, some of the data sharing described above, particularly with advertising platforms, may constitute a "sale" or "sharing" of personal information under certain privacy laws such as the California Consumer Privacy Act (CCPA). See Section 7 for your rights in relation to this.

5. COOKIES AND TRACKING TECHNOLOGIES

5.1 Types of Cookies We Use

Strictly Necessary Cookies — These cookies are essential for the Site to function properly. They enable core functionality such as shopping cart management, account authentication, and security features. These cookies cannot be disabled.

Performance and Analytics Cookies — These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. This includes Google Analytics cookies and Shopify analytics cookies.

Functional Cookies — These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and region.

Advertising and Targeting Cookies — These cookies are used to deliver advertisements relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These include cookies placed by Meta, Google, TikTok, and Pinterest.

5.2 Managing Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

You can also opt out of interest-based advertising through the following:

6. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it.

Specifically:

  • Order Information is retained for as long as necessary to fulfil orders and for our accounting, tax, and legal record-keeping obligations, which may be up to 7 years.
  • Device Information and analytics data may be retained for up to 26 months.
  • Marketing data is retained until you unsubscribe or request deletion.
  • Customer service communications may be retained for up to 3 years.

7. YOUR PRIVACY RIGHTS

Depending on where you are located, you may have certain rights regarding your personal information.

7.1 European Economic Area (EEA) and United Kingdom (UK) Residents

If you are a resident of the EEA or UK, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:

  • Right of Access — You have the right to request copies of your personal information.
  • Right to Rectification — You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
  • Right to Erasure — You have the right to request that we erase your personal information under certain conditions.
  • Right to Restrict Processing — You have the right to request that we restrict the processing of your personal information under certain conditions.
  • Right to Data Portability — You have the right to request that we transfer the data we have collected to another organisation, or directly to you, under certain conditions.
  • Right to Object — You have the right to object to our processing of your personal information under certain conditions.
  • Right to Withdraw Consent — Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

Our legal bases for processing your personal information include: performance of a contract (to fulfil your order), legitimate interests (to operate and improve our business and marketing), consent (where you have opted in to marketing), and legal obligation (to comply with laws).

If you wish to exercise any of these rights, please contact us at hello@kaelhaus.com. You also have the right to lodge a complaint with your local data protection supervisory authority.

7.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know — You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, the business or commercial purpose for collecting or sharing the information, and the categories of third parties with whom we share the information.
  • Right to Delete — You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
  • Right to Correct — You have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing — You have the right to opt out of the "sale" or "sharing" of your personal information. As noted above, some of our data sharing with advertising platforms may constitute a "sale" or "sharing" under the CCPA. You can opt out by contacting us at hello@kaelhaus.com.
  • Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at hello@kaelhaus.com. We will verify your identity before processing your request.

In the preceding 12 months, we may have collected the following categories of personal information: identifiers (name, email, address, IP address), commercial information (order history, products purchased), internet or other electronic network activity information (browsing history, interactions with our Site), and geolocation data.

7.3 Australian Residents

If you are an Australian resident, you have the right under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) to:

  • Access the personal information we hold about you
  • Request correction of any personal information that is inaccurate, out-of-date, incomplete, irrelevant, or misleading
  • Make a complaint about how we have handled your personal information

If you believe we have breached the APPs, you may lodge a complaint with us at hello@kaelhaus.com. If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

7.4 Other Jurisdictions

If you reside in another jurisdiction that provides specific privacy rights under applicable law, please contact us at hello@kaelhaus.com to make a request. We will comply with applicable data protection laws in responding to your request.

8. DO NOT TRACK SIGNALS

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no uniform standard for how DNT signals should be interpreted, our Site does not currently respond to DNT signals. We will continue to monitor developments in DNT technology and update our practices accordingly.

9. THIRD-PARTY WEBSITES AND SERVICES

Our Site may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy applies only to our Site and Services. We have no control over and assume no responsibility for the privacy policies, practices, or content of any third-party websites or services. We encourage you to review the privacy policies of every website you visit.

10. SECURITY

We use commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Any transmission of personal information is at your own risk, and you are responsible for maintaining the security of your account credentials.

11. MINORS

Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect, solicit, or maintain personal information from anyone under the age of 18. If we learn that we have collected personal information from a minor under 18 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected any information from or about a child under 18, please contact us at hello@kaelhaus.com.

12. EMAIL AND SMS COMMUNICATIONS

If you have opted in to receive marketing emails or SMS messages from us, you may unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by replying STOP to any SMS message. Please note that even after you opt out of marketing communications, we may still send you transactional messages related to your orders, such as order confirmations, shipping updates, and customer service responses.

13. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and maintained on servers or databases located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Where required by applicable law, we will implement appropriate safeguards (such as standard contractual clauses) to protect your personal information during international transfers.

14. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, Auriven Group LLC and Käel Haus shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from your access to or use of or inability to access or use the Site or Services, any conduct or content of any third party on the Site, any content obtained from the Site, or unauthorised access, use, or alteration of your transmissions or content.

15. DISPUTE RESOLUTION

Any disputes arising out of or relating to this Privacy Policy shall be governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to its conflict of law provisions. You agree to submit to the personal and exclusive jurisdiction of the courts located in the State of Wyoming.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

17. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you would like to exercise any of your rights as described above, please contact us at:

Käel Haus Operated by Auriven Group LLC Email: hello@kaelhaus.com Website: kaelhaus.com

18. CONSENT

By using our Site or Services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this Policy, please do not use our Site or Services.